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How to build and protect a business’s online reputation
A healthy online reputation can increase sales as customers prefer to purchase from companies with positive reviews. Investing in a business’s online presence can protect a brand from negative reviews while strengthening the business’s customer relationships. Here are some strategies that can help build and protect a business’s online reputation: Create fresh content – Quality content that is clear and less promotional is seen as trustworthy. Authentic content can give customers insight into a business’s values and standards. Additionally, good quality content helps to improve search rankings and supports a business to stand out online. Encourage positive reviews – Reviews have become important as customers see them as unbiased recommendations.…
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Protecting your business’s online reputation
Safeguarding a healthy online business reputation has not been more important as modern consumers rely on reviews to make a purchasing decision. Building, maintaining, and protecting a business’s online reputation is part of growing a business and this may involve some of the following strategies: Check search engines – Online reviews, blogs, and social media posts are uploaded daily by consumers. Which makes checking Google Alerts and other notifications a necessity to understand what is said about a business. Private customer review websites such as Revdex.com, TripAdvisor, and Yelp additionally offer businesses with profiles notifications when a customer review has been posted. Have multiple business profiles – Claiming profiles on…
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How businesses should respond to negative reviews.
Article provided by Revdex.com Negative reviews are part and parcel of business operations. While most businesses dislike negative reviews, if negative reviews are looked at in a positive light they can be an effective way to gather customer information while supporting business growth and brand loyalty. Here are some simple strategies that can help businesses respond to negative reviews: Be aware of negative reviews – Monitor review websites such as Revdex.com, Google, Yelp, and Facebook to identify negative feedback as soon they are posted. Respond to negative reviews – Responding professionally and thanking the customer for their review, will place the whole situation in a better light. Avoid responding immediately…
