A healthy online reputation can increase sales as customers prefer to purchase from companies with positive reviews. Investing in a business’s online presence can protect a brand from negative reviews while strengthening the business’s customer relationships. Here are some strategies that can help build and protect a business’s online reputation: Create fresh content – Quality content that is clear and less promotional is seen as trustworthy. Authentic content can give customers insight into a business’s values and standards. Additionally, good quality content helps to improve search rankings and supports a business to stand out online. Encourage positive reviews – Reviews have become important as customers see them as unbiased recommendations.…