Market research is a cornerstone of business strategy, yet even well-planned studies can yield misleading insights. Successful market research requires a combination of accurate data collection, thoughtful question design, and thorough analysis. When these factors align, businesses gain valuable insights. However, even stellar research can falter under specific conditions. “One common issue is an unrepresentative sample,” notes Mark Reynolds, CEO of a leading market research firm. “For example, if a brand conducts a survey targeting only urban areas, the results may not reflect the preferences of rural consumers, leading to flawed conclusions.” This challenge is particularly pertinent for industries relying on precision, such as a political polling company, where an…