From both a sociological and business perspective, it can be fascinating to study the ways advertising affects consumer behavior. While seeing an advertisement can have many different quantifiable effects, advertising has a few crucial effects that business owners should take note of. As a business executive, Kye Giscombe has overseen companies such as Cosmo Horizon, Contact Sports, Inc., and Estate Law Center. Kye Giscombe comments, “Advertising is an essential tool in any entrepreneur’s arsenal because of the ways it makes consumers more receptive to the products and services you are selling. It accomplishes this by increasing awareness of your brand, informing consumers about the benefits of your product, and persuading…