Is the U.S. the next frontier for robot-mowers?

Robots mower sales are increasing in Europe by more than 15 percent a year.  Beside Europe, manufacturers are selling them in Australia and New Zealand.  Is the U.S. next frontier for robots mowers?

The Swedish Husqvarna is the Europe’s biggest manufacturer of lawn movers and has been making robots mowers for more than a decade (started in 1995).  Its success has attracted other companies such as Robert Bosch, Deere, Global Garden Products, and Honda Motors to the robots mower production.  All of them are currently concentrating in Germany, France, Sweden, and Switzerland markets.  In Germany, robots mowers have a six percent market share of the garden lawn mowers.  In all of Europe, robots mowers are generating $170 million a year.  One reason to gain popularity is its capability to recycle cuttings.  All robot-mowers cuts grass into tiny clippings making it easier to turn into fertilizer for the lawn.

Husqvarna introduced robot-mowers in North America in 2001 but withdrew from the market a year later.  Pricing, technology as well as the availability of cheap labor for yard work have hampered its progress in the U.S.  Robots mowers cost more than $2,200 a unit, costing much more than lawn mowers that is available in the U.S.